Flow

Flow is a wellness practice website built entirely from scratch — from the visual identity through to a fully integrated booking and payment system. The brief: make it feel calm, trustworthy, and effortless to navigate.

I designed and built a custom design system around soft gradients, generous whitespace, and warm typography. The booking flow was the critical path — it had to work on mobile, handle schedule changes gracefully, and make the checkout feel safe. Stripe handles payments with a clean embedded UI that doesn't pull users to a third-party page.

The result is a site that reflects the practice's ethos: calm, human, and purposeful. Clients book easily, the practitioner manages everything from one dashboard, and nothing feels like it was bolted on.